Chin Hin (Jitra) Sdn. Bhd. (CHJ) is a wholly Malaysian owned company established in 1971 as Motorcycle Distributor, specializes in all range of indigenous motorcycles distribution from local and overseas manufacturer, as well as to promote technological innovations in motorcycle market.
We would like to emphasize that in order to meet our objective all of CHJ's employees will do our best to develop a sense of responsibility, sincerity and loyalty. This will lead us toward better working environment, mutual benefits and understanding. We are confident that CHJ will achieve good results and growth in terms of quality products and services to our valuable customers. Together let us work toward CHJ's philosophy, "Challenging Spirit, Harmony, Loyalty and Sincerity".
Today, CHJ is representing major local and oversea motorcycle manufacturers for their range of innovative technologies and indigenous motorcycles. Together, we are developing wider distribution network in Northern Region. We are also offering full package of after sales service with its new concept and full support to our valuable customers in accordance with the company's motto "Pusat Pilihan Motorsikal Anda" (Your Choice of Motorcycle Center).
Our competitive advantages
The continuing maturity and growth of the motorcycles market demands rapid response to customer's needs, a reliable supply, consistent product quality and adherence to strict environmental and safety standards.
Continuous innovation and development of new product applications and process improvements give Chin Hin (Jitra) scope for long-term, customer satisfaction and attractive profit margins.
Chin Hin (Jitra)'s businesses typify competitive characteristics that included:
High value-added products and services for customers
Market leadership in motorcycles segment
Efficient structures and operations
Sizeable businesses in established industries with growth potential
Focus on quality and environmental safety
Our Strategy
Chin Hin (Jitra) places the customer first.
We focus on customers and markets in order to drive profitable growth and to maximize value for our shareholders. A lean, industry-focused organization, with best-in-class services, aligns Chin Hin (Jitra) closely with its customer. Our branches in
Jitra
Alor Setar
Sungai Petani
Kuala Nerang
Changlun
Pendang
Arau
Gurun
Kulim
Pokok Sena
have strong market positions and provide the best and most complete service to their specific customer. Our branches are responsible for sales, marketing and after sales service while non-core support functions are provided by centralized service units in corporate level.
We offer leading edge innovation.
We enable beneficial features that make everyday products and services better and breakthrough products and services possible. We offer our customers both quantum leap innovation as well as steady improvements by fostering a culture of innovation and by sharing and leveraging our core competencies.
We aim for best-in-class services
We seek lowest-cost operation coupled with focused capital expenditures, while maintaining our overriding policy of 'safety first'. We are supporting both our operation and customer supply concerns with a single, streamlined global supply system that increases efficiency across the Company.
We want the best people to work for Chin Hin (Jitra)
We attract, develop and retain the very best. We want our people to be empowered to explore the creative ideas that will spur us to profitable growth.
